A Favorite Of
In a nutshell
Testing the feasibility of your products and services requires sophisticated research into the market in order to create finely tuned insights about potential customer needs, business models, competitive landscape and financial potential. Our knowledge ecosystem encompasses expert forums and groups all over the world.
Our intelligence team is experienced in working with a wide range of sources, both digital and human, in order to produce facts in a short period of time, creating a single picture – sharp and focused.
For most feasibility assessments, we can produce a clear picture within just 6-8 weeks
Results
Decoding competitors’ business models
For us, competition is more than just a single product or service from another company. We will decode the business model of competitors you need to disrupt
Problems worth solving
We adopt a customer perspective to hunt for “golden” problems – the ones you need to be solving
Pivoting with research
Never be stuck with a single option if we discover another one that’s more relevant while we’re in motion. Out broad, deep scanning also finds hidden opportunities
How does it work?
Validating the hidden components that could turn your business
idea upside-down
1. Clarifying the idea and perspective
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Recognizing the challenge through targeted dialogue with key organization personnel as well as additional information provided at client request
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Sketching boundaries
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Assessing relevance (all aspects connected with needs / segmentation / customers)
2. Focusing and refining questions that demand answers
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Defining initial field where research will begin
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Defining primary tools team members will use (to create as focused a picture as possible)
3. Deep dive into the market and the world of content
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Using advanced and traditional tools:
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Sophisticated web searches
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Commercial databases
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Newspapers and professional publications
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Conversations with specialists / key personnel from the industry
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Technological communities
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Other (not in detail)
4. Key insights and pivots
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Integrating findings using ModelZ’s unique methodology for decoding key insights and surprises discovered during the work
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Finding and detailing pivots (for instance, penetration strategies for additional markets that could be better suited to you)
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Assessing feasibility (business models, value chain, pricing, transactions/acquisitions executed)
5. Conclusions and decisions
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Presenting research using finely-tuned visual tools
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Focusing on fields where you can create maximum value, adjusted for research goals
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Recommendations for relevant and feasible implementation directions
